BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:chprms53rdannualconference2
X-WR-CALDESC:Event Calendar
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.com CHPRMS 53rd Annual Conference - DO NOT USE//EN
X-WR-TIMEZONE:UTC
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T013000Z
DTEND:20261111T030000Z
SUMMARY:Kick-Off Happy Hour
DESCRIPTION:Join us for an informal gathering to kick off the conference! For those arriving early\, we’ll be meeting up for a relaxed happy hour at The Swamp Fox. This is a great opportunity to connect with fellow attendees before the conference begins. Drinks and snacks will be available for purchase.\n \n We look forward to seeing you there!
CATEGORIES:HAPPY HOUR
LOCATION:Swamp Fox Bar\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:b0c68d82ff4503f51f8421e3b69d4a86
URL:http://chprms53rdannualconference2.sched.com/event/b0c68d82ff4503f51f8421e3b69d4a86
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T163000Z
DTEND:20261111T173000Z
SUMMARY:Registration & Breakfast
DESCRIPTION:Check in at our Registration Booth next to the elevators on the Mezzanine Level\, and then head over to the Carolina Ballroom for breakfast before our Keynote Session.
CATEGORIES:BREAKFAST
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:e5d8ad894ee609e65fea3803a2c27c06
URL:http://chprms53rdannualconference2.sched.com/event/e5d8ad894ee609e65fea3803a2c27c06
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T171500Z
DTEND:20261111T181500Z
SUMMARY:Building Trust in a Fragmented Healthcare Experience: What Healthcare Can Learn from NASCAR-and Where the Comparison Breaks
DESCRIPTION:Healthcare marketers are increasingly accountable for trust\, growth\, and retention-yet they rarely control the full\nexperience that actually creates them. Patients don't experience brands through campaigns alone\; they experience access delays\, unclear next steps\, fragmented communication\, and inconsistent handoffs across teams.So what can marketers realistically influence?\n\n\nThis session explores how healthcare organizations can build trust in a fragmented environment by focusing on the moments that matter most-how patients enter the system\, understand their journey\, and decide whether to stay. Drawing on perspectives from oncology marketing\, digital platforms\, and service line strategy\, panelists will examine\nwhere trust breaks and what it takes to rebuild it through clearer expectations\, faster access\, and more coordinated\nexperiences.\n\n\nUsing NASCAR and other high-engagement industries as a point of contrast-not a blueprint-the discussion will highlight what translates to healthcare and where the comparison breaks down.Attendees will leave with a practical\,\nfour-part playbook they can apply immediately:\nMap one patient journey to identify friction\, confusion\, and drop-off pointsShift messaging from "what we do" to "what happens next" to build clarity and confidenceMeasure friction (e.g.\,referral leakage\, call abandonment\, time to appointment)\, not just campaign performancePartner with operational leaders to fix one high-impact barrier to access or coordinationThis session is designed for healthcare marketers and leaders looking to move beyond campaigns and take a more active role in shaping the experiences that drive trust\, retention\, and growth.\n
CATEGORIES:OPENING KEYNOTE
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:830e5b856f7f2561370fc96b903ffc33
URL:http://chprms53rdannualconference2.sched.com/event/830e5b856f7f2561370fc96b903ffc33
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T181500Z
DTEND:20261111T184000Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:SPONSOR BREAK
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:eadd97cde8d0a416f5da85abe09e52a1
URL:http://chprms53rdannualconference2.sched.com/event/eadd97cde8d0a416f5da85abe09e52a1
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T184500Z
DTEND:20261111T194500Z
SUMMARY:Beyond Translation: Building Trust\, Access and Multicultural Patient Engagement Through Bilingual Communication
DESCRIPTION:As healthcare organizations continue serving increasingly diverse communities\, communication has become one of the\n most critical factors influencing patient trust\, engagement\, access\, and overall experience. This session explores how\n healthcare organizations can move beyond basic translation services and create culturally intelligent communication\n strategies that strengthen human connection\, improve patient understanding\, and foster trust within multicultural\n communities. Drawing from firsthand experience working as a bilingual interpreter supporting injured workers during\n workers' compensation medical appointments\, physical therapy sessions\, and perioperative communications before and\n after surgical procedures\, Roxana Massie shares practical insights into the emotional and communication barriers many\n bilingual patients experience throughout the healthcare journey. In addition to her healthcare interpretation background\,\n Roxana brings expertise in integrated communication strategies through radio\, digital media\, AI-enhanced audience\n engagement\, multicultural outreach\, and community-centered communication initiatives. Attendees will learn how\n healthcare organizations can: improve multicultural patient engagement\,strengthen community trust\,enhance bilingual\n communication efforts\,and create more human-centered healthcare experiences through integrated communication\n approaches.
CATEGORIES:CONCURRENT SESSION
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:5537f063dfd9e3a1d000372894d0cd6b
URL:http://chprms53rdannualconference2.sched.com/event/5537f063dfd9e3a1d000372894d0cd6b
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T184500Z
DTEND:20261111T194500Z
SUMMARY:Marketing\, Cultural Insight\, and Your Brand
DESCRIPTION:Patients and families in diverse communities are posting about their care in real time\, often revealing expectations and\n concerns not captured in surveys or scores. Learn how digital ethnography helps Roper St. Francis use cultural insight and\n community listening to build trust\, understand emerging themes\, and apply insights to brand strategy\, service planning\,\n and experience improvement.\n LEARNING OBJECTIVES\n - Learn how listening to the lived experiences of your community can help hone strategy2)\n - Understand how digital ethnography can be applied to uncover gaps\, inform decision-making3) Find out how digital\n ethnography strengthens patient acquisition and retention
CATEGORIES:CONCURRENT SESSION
LOCATION:Colonial Ballroom
SEQUENCE:0
UID:e5f8cab3565a77d57bbd9b9bfa00e279
URL:http://chprms53rdannualconference2.sched.com/event/e5f8cab3565a77d57bbd9b9bfa00e279
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T195500Z
DTEND:20261111T211500Z
SUMMARY:Culture is the Brand
DESCRIPTION:Healthcare organizations across the country are facing a workforce crisis-staff shortages\, burnout\, and increasing difficulty\n recruiting and retaining qualified team members. While many solutions continue to focus on compensation\, staffing models\,\n and short-term fixes\, these approaches alone are not solving the problem.The more important question is not just why\n organizations can't find people - but why people are not choosing to stay.This session challenges the traditional narrative\n around workforce shortages and offers a different perspective: healthcare organizations don't just have a staffing\n problem-they have a culture problem.Today's healthcare workforce is making decisions based not only on pay and\n workload\, but on how they feel at work. Do they feel supported? Valued? Connected to purpose? When those elements are\n missing\, organizations struggle with disengagement\, burnout\, and turnover-regardless of other incentives.Audrey Cassell\n and Dan Dunlop will explore how culture has become a defining factor in recruitment and retention\, and how organizations\n that intentionally build and live their culture gain a significant competitive advantage. Drawing from real-world experience\n at Mountain Valley\, they will share how a culture centered on purpose\, service\, and human connection can strengthen\n engagement\, improve retention\, and enhance organizational reputation.The session will also examine the connection\n between culture and brand. In today's environment\, prospective employees are evaluating organizations based on both\n their internal culture and external reputation. When those are aligned\, organizations attract mission-driven talent and build\n stronger\, more stable teams. When they are not\, trust erodes and workforce challenges persist.Attendees will leave with a\n clear understanding that workforce challenges are not just operational-they are cultural-and with practical strategies to\n build an environment where people choose to join\, choose to stay\, and are able to do their best work.
CATEGORIES:LUNCH
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:d847c9c8444f770eadeaae69cf5fab06
URL:http://chprms53rdannualconference2.sched.com/event/d847c9c8444f770eadeaae69cf5fab06
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T212000Z
DTEND:20261111T223000Z
SUMMARY:The Seven Deadly Sins of Healthcare Marketing (and how to repent before your audience leaves you behind
DESCRIPTION:Even the best-intentioned healthcare marketers fall into traps that undermine trust\, confuse audiences\, and stall results.\n Blending agency perspective and client-side truth\, Christian Barnett unpacks the "seven deadly sins" of healthcare\n marketing and challenges attendees to reimagine what effective\, human-centered marketing looks like in a post-truth\,\n high-pressure landscape. Expect uncomfortable truths\, actionable strategies\, and a call to move from performance to\n purpose.
CATEGORIES:GENERAL SESSION
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:c1b4f3ffde006ad5487179d97538440c
URL:http://chprms53rdannualconference2.sched.com/event/c1b4f3ffde006ad5487179d97538440c
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T223000Z
DTEND:20261111T224500Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:SPONSOR BREAK
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:3a752f5764d760a0b65aab787223d842
URL:http://chprms53rdannualconference2.sched.com/event/3a752f5764d760a0b65aab787223d842
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T225000Z
DTEND:20261111T234500Z
SUMMARY:Lexington Health: Creating a Next Generation User Experience.
DESCRIPTION:Redesigning a hospital website is a serious undertaking. Rethinking a hospital system's online strategy from the ground up is something different entirely.That's exactly what Lexington Health did\, simultaneously evolving its brand while creating a wholly new suite of people-centered\, results-oriented\, next generation sites. What changed? Everything. Join us on a whirlwind tour\, from initial idea and research through launch. We'll show you how we did it\, what we learned\, how we overcame obstacles\, and most important\, how we've prepared for the future.Whether you're planning change or in the\n middle of it\, you'll come away with practical insights and a dash of inspiration.
CATEGORIES:CONCURRENT SESSION
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:ccb95c88f2334db818563d270a20be16
URL:http://chprms53rdannualconference2.sched.com/event/ccb95c88f2334db818563d270a20be16
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T225000Z
DTEND:20261111T234500Z
SUMMARY:Question & Answer Engine Optimization: Giving Patients (and AI) Exactly What They are Looking For
DESCRIPTION:This session is designed to cover the many ways that AEO provides a strategic opportunity across PR\, SEO\, web\, paid media\n and social by shifting your goal from channel-specific performance to building overall brand authority\, visibility and trust in\n the places AI and audiences currently discover answers.Connected by Purpose is a wonderful theme for this work to fall\n within because AEO is the search tool that ties together all forms of communications - strengthening authority signals\,\n refreshing key pages\, aligning your PR themes and owned content\, tightening technical SEO and making content easier for\n AI systems to understand and cite.
CATEGORIES:CONCURRENT SESSION
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:ec340a8e6644b33fe9eb6328dfe65774
URL:http://chprms53rdannualconference2.sched.com/event/ec340a8e6644b33fe9eb6328dfe65774
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T235000Z
DTEND:20261112T004500Z
SUMMARY:SEO\, GEO and AEO: What You Need to Know
DESCRIPTION:The term "search engine optimization'' was coined in 1997\, when Google was registered. And while Google is still king\, it's no longer enough for digital content marketers to focus on SEO alone. ChatGPT is growing at a pace faster than Google and is on track to match Google in just four years. Do you know how to optimize for GEO and AEO? (And do you know what those terms mean?) We'll show you how to give your pages a makeover so they'll show up in platforms like ChatGPT.
CATEGORIES:CONCURRENT SESSION
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:078967dafe6534d6cc53cb593ddceaf6
URL:http://chprms53rdannualconference2.sched.com/event/078967dafe6534d6cc53cb593ddceaf6
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261111T235000Z
DTEND:20261112T004500Z
SUMMARY:The Art of Storytelling in Healthcare Marketing
DESCRIPTION:In this session\, Cory Robertson will explore the profound impact of storytelling in the healthcare sector. At the heart of\n effective content strategy is the timeless truth that people care about people\, and compelling stories resonate deeply on an\n emotional level. Cory will delve into the art of capturing authentic human experiences\, emphasizing that personalized\n storytelling can transform the way healthcare messages are received.
CATEGORIES:CONCURRENT SESSION
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:1c96631ac1cf14ff7b56c918c5826e24
URL:http://chprms53rdannualconference2.sched.com/event/1c96631ac1cf14ff7b56c918c5826e24
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T011500Z
DTEND:20261112T021500Z
SUMMARY:Happy Hour
DESCRIPTION:\n
CATEGORIES:
LOCATION:Hotel Lobby Bar\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:f567cbadb0ee7a510604a11694d897a1
URL:http://chprms53rdannualconference2.sched.com/event/f567cbadb0ee7a510604a11694d897a1
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T023000Z
DTEND:20261112T033000Z
SUMMARY:Dinner on Your Own
DESCRIPTION:Dinner is on your own tonight\, so take advantage of Charleston's renowned culinary scene and explore the city's incredible restaurants. Be sure to join us back at the hotel for our hospitality suite\, which will open at 9 p.m. for a night of networking and relaxation.
CATEGORIES:DINNER
LOCATION:At local restaurants on your own\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:a4a7279b73f490429492c25a9506ac0d
URL:http://chprms53rdannualconference2.sched.com/event/a4a7279b73f490429492c25a9506ac0d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T050000Z
DTEND:20261112T070000Z
SUMMARY:Hospitality Suite Sponsored by Definitive Healthcare & Reason One
DESCRIPTION:\n
CATEGORIES:HOSPITALITY SUITE
LOCATION:TBA\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:7cdeea9864ddb65a89ea1f96af67a619
URL:http://chprms53rdannualconference2.sched.com/event/7cdeea9864ddb65a89ea1f96af67a619
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T163000Z
DTEND:20261112T173000Z
SUMMARY:Breakfast
DESCRIPTION:Join us for breakfast and a brief update on CHPRMS\, our incoming board\, and what's next for the organization
CATEGORIES:BREAKFAST
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:c80d93b2588496980d0e0908f0ce1f2b
URL:http://chprms53rdannualconference2.sched.com/event/c80d93b2588496980d0e0908f0ce1f2b
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T173000Z
DTEND:20261112T183000Z
SUMMARY:Designed for Dignity
DESCRIPTION:What happens when community engagement is treated not as outreach\, but as infrastructure?In this keynote\, Austen\n Williams\, MPA\, shares a multi-state case study on transforming health and social care technology from a passive directory\n into an active care ecosystem. Drawing on more than a decade of cross-sector leadership and community-based\n implementation\, she explores how values shape systems\, how trust shapes adaptation\, and how intentional alignment\n reduces friction across fragmented landscapes.Through the story of activating The Medi Community Resource Center\n across states and sectors\, this session examines "the thing behind the thing": the relational and structural conditions that\n determine whether tools are merely accessed or fully integrated into community life.Designed for leaders committed to\n impact\, this keynote reframes community engagement as coordinated design. When dignity is centered\, relational capital\n is leveraged\, and partners align around shared ownership\, ecosystems strengthen\, and sustainable outcomes\n follow.Attendees will leave with a practical framework for determining whether community engagement in their\n organizations is assumed or intentionally designed\, and how to embed alignment into everyday operations.
CATEGORIES:KEYNOTE
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:1fa640b1e38537bd30f81a490c2b988c
URL:http://chprms53rdannualconference2.sched.com/event/1fa640b1e38537bd30f81a490c2b988c
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T183000Z
DTEND:20261112T184500Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:SPONSOR BREAK
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:d60151ffbad80f5922a6a4973abc000e
URL:http://chprms53rdannualconference2.sched.com/event/d60151ffbad80f5922a6a4973abc000e
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T184500Z
DTEND:20261112T194500Z
SUMMARY:From Mission to Momentum: How Community Engagement
DESCRIPTION:In 2015\, Graystone Eye established its nonprofit\, Graystone Eye Missions\, as a physician-funded initiative to support\n outreach and international mission work. In 2025\, the organization returned to Bolivia for its first mission trip since\n COVID-19-and what followed sparked something far greater than anticipated.\n\nThe impact of that trip\, shared through authentic storytelling and digital engagement\, ignited a renewed sense of purpose across both the community and within the organization. Online engagement surged\, internal excitement grew\, and what began as a mission effort quickly evolved into a powerful platform for connection\, awareness\, and growth.\n\nLeading up to its inaugural Gala & Auction on April 17\, Graystone Eye Missions raised over $50\,000 in its first year of intentional community awareness-covering costs that previously funded an entire mission trip\, including travel\, lodging\, and team expenses.This session explores how healthcare organizations can harness the power of mission-driven storytelling\, employee engagement\, and community connection to "unleash" their nonprofit initiatives. By aligning purpose with strategy\, organizations can expand their reach\, strengthen their brand\, and create meaningful\, lasting impact both inside and outside their walls.
CATEGORIES:CONCURRENT SESSION
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:342000530cbb1e2cb5d5382efd87c3c5
URL:http://chprms53rdannualconference2.sched.com/event/342000530cbb1e2cb5d5382efd87c3c5
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T184500Z
DTEND:20261112T194500Z
SUMMARY:Stop Piloting. Start Scaling: How AI Is Delivering Real Results in Patient Access
DESCRIPTION:Healthcare is full of AI pilots-but few ever scale to deliver real\, sustained impact. This session challenges the cycle of\n endless experimentation and explores what it actually takes to move from pilot to enterprise value.\n\nThrough real-world examples-including AI-driven voice\, automation\, and digital access strategies-this session will show how one health system moved beyond isolated pilots to achieve measurable improvements in patient access\, operational efficiency\, and experience. Attendees will gain practical insights into aligning stakeholders\, building the right operational foundation\, and creating the governance needed to scale what works.Designed for healthcare marketing and communications leaders\, this session highlights how to shift from supporting pilots to driving strategies that deliver meaningful\, system-wide results.
CATEGORIES:CONCURRENT SESSION
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:38ae1d4367a29c80208aec6357fd5ff2
URL:http://chprms53rdannualconference2.sched.com/event/38ae1d4367a29c80208aec6357fd5ff2
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T195000Z
DTEND:20261112T210000Z
SUMMARY:Networking Lunch
DESCRIPTION:\n
CATEGORIES:LUNCH
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:fc9b282d2dc81db9429a233576977f11
URL:http://chprms53rdannualconference2.sched.com/event/fc9b282d2dc81db9429a233576977f11
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T211500Z
DTEND:20261112T221500Z
SUMMARY:Should You Market to Physicians?
DESCRIPTION:As health systems compete for attention and appointments\, they often focus exclusively on consumers and overlook\n physician marketing. But while persuading a consumer to choose you may lead to only one appointment\, changing one\n physician's referral pattern can lead to a long-term pipeline of new patients. WellSpan Health used this insight to launch an innovative content marketing program that's aimed at physicians and is generating a steady stream of new referrals. This session will use WellSpan's program to explain the value of physician marketing\, when it might be right for you\, and how to design and launch scalable physician marketing of your own.
CATEGORIES:CONCURRENT SESSION
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:f7e8bb7ca67448644937533dce4ae771
URL:http://chprms53rdannualconference2.sched.com/event/f7e8bb7ca67448644937533dce4ae771
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T211500Z
DTEND:20261112T221500Z
SUMMARY:Stop Making Promises You Can't Keep: Brand Activation That Actually Works
DESCRIPTION:You've invested in research. Crafted compelling messaging. Launched beautiful campaigns. And then... patients arrive and experience something entirely different from what you promised.This is the brand activation gap-and it's costing you\n credibility\, loyalty\, and market share.Brand activation isn't just about getting your message out there. It's about ensuring\n every patient touchpoint delivers on that message and builds trust. It's about aligning your operations\, your people\, and\n your culture with the promises your marketing makes.\n\nIn this thought-provoking session\, you'll learn how to bridge the gap between what you advertise and what your patients actually experience. You'll gain a practical framework for activating your brand internally before going external\, monitoring delivery in real-time\, and measuring whether your experience matches your promises.This session is for marketers and demonstrates how to integrate in cross-functional teams because brand activation fails when it lives in a silo.
CATEGORIES:CONCURRENT SESSION
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:9e76da51614be9078c0dac88582bedb1
URL:http://chprms53rdannualconference2.sched.com/event/9e76da51614be9078c0dac88582bedb1
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T221500Z
DTEND:20261112T224000Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:SPONSOR BREAK
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:d9f35348621bcbb9540cc53e2524183f
URL:http://chprms53rdannualconference2.sched.com/event/d9f35348621bcbb9540cc53e2524183f
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T224500Z
DTEND:20261112T234500Z
SUMMARY:Coffee\, Cookies & Content
DESCRIPTION:Spend your first 30-minutes in one of three round table discussions regarding Content and Social Media\, then spend your next 30 minutes in another. This is a great way to network and share experiences with your peers. Round table topics include: 1. Creating Kicka$$ Content with Andy Lyons (Roper St. Francis Healthcare)\, 2. Overcoming the SME Challenge with Kirsten Lecky (WG Content)\, and 3. Clarity is King with Shelley Heinrichs (Aha Media Group).
CATEGORIES:ROUND TABLE DISCUSSIONS
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:d2f4707797c850e73f6b419a0f068482
URL:http://chprms53rdannualconference2.sched.com/event/d2f4707797c850e73f6b419a0f068482
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261112T234500Z
DTEND:20261113T020000Z
SUMMARY:Free Time
DESCRIPTION:
CATEGORIES:FREE TIME
LOCATION:TBA\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:19e83d2df529678c334f9d59b4938d4d
URL:http://chprms53rdannualconference2.sched.com/event/19e83d2df529678c334f9d59b4938d4d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T020000Z
DTEND:20261113T030000Z
SUMMARY:Wallie Awards Cocktail Party
DESCRIPTION:Kick off an evening of fun and celebration in hotel lobby. Drinks and light hors d'oeuvres will be served.
CATEGORIES:HAPPY HOUR
LOCATION:Hotel Lobby Bar\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:52e81e9637d049cd27af716afe742ad5
URL:http://chprms53rdannualconference2.sched.com/event/52e81e9637d049cd27af716afe742ad5
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T030000Z
DTEND:20261113T053000Z
SUMMARY:Wallie Awards Dinner sponsored by Roper St. Francis Healthcare
DESCRIPTION:Don your cocktail attire and join us in celebrating the best healthcare marketing and communications campaigns in the Carolinas.
CATEGORIES:AWARDS DINNER
LOCATION:Colonial Ballroom
SEQUENCE:0
UID:be577bacffc4c498fb8dabbf53a0dc86
URL:http://chprms53rdannualconference2.sched.com/event/be577bacffc4c498fb8dabbf53a0dc86
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T053000Z
DTEND:20261113T070000Z
SUMMARY:Wallie After Party
DESCRIPTION:Join us in the Gold Ballroom to celebrate your awards with our musical guests The Yacht Club
CATEGORIES:AWARDS PARTY
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:503c2c391475a113cb1984b83601a9d0
URL:http://chprms53rdannualconference2.sched.com/event/503c2c391475a113cb1984b83601a9d0
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T070000Z
DTEND:20261113T080000Z
SUMMARY:Hospitality Suite
DESCRIPTION:
CATEGORIES:HOSPITALITY SUITE
LOCATION:Bridgeview (on 12th floor)\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:8f207058fbab8bd8ac9a2bd2177873f4
URL:http://chprms53rdannualconference2.sched.com/event/8f207058fbab8bd8ac9a2bd2177873f4
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T160000Z
DTEND:20261113T170000Z
SUMMARY:Breakfast
DESCRIPTION:Luggage hold will be available in the Laurens Room on the Mezzanine Level
CATEGORIES:BREAKFAST
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:00b160908801343e96007bcd235c4864
URL:http://chprms53rdannualconference2.sched.com/event/00b160908801343e96007bcd235c4864
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T170000Z
DTEND:20261113T180000Z
SUMMARY:Why Humanity Means Even More in the Age of AI
DESCRIPTION:AI is exploding and changing the way we work. It makes things easy and complex at the same time. It also risks us from\n falling into a sea-of-sameness trap and forgetting what makes us human. Humanity is more important now than ever. This\n talk will not be about AI tips\, tricks or implementation plans. Your AI brain can take a welcome break. Instead\, we'll dive\n into why our uniqueness as humans gives us the power to lead from the heart and head\, instead of the emotionless data\n centers popping up everywhere.
CATEGORIES:KEYNOTE
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:bfd9542a42f81dd591d84dcb051d0691
URL:http://chprms53rdannualconference2.sched.com/event/bfd9542a42f81dd591d84dcb051d0691
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T180000Z
DTEND:20261113T181500Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:SPONSOR BREAK
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:ae9fc6d649bab245947ffba86b5f82a4
URL:http://chprms53rdannualconference2.sched.com/event/ae9fc6d649bab245947ffba86b5f82a4
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T181500Z
DTEND:20261113T183000Z
SUMMARY:Cookie Takeaways - 10 Minute Recaps
DESCRIPTION:
CATEGORIES:
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:7903c47af34a4c961c51d46ab89f0b8f
URL:http://chprms53rdannualconference2.sched.com/event/7903c47af34a4c961c51d46ab89f0b8f
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T183000Z
DTEND:20261113T193500Z
SUMMARY:The Commitment Compass: Navigating Beyond the Conference
DESCRIPTION:The Commitment Compass: Navigate Beyond the ConferenceEvery conference ends the same way\, notebooks full\, hearts full\, and minds racing with possibility. But then comes the return to "normal life." The inbox fills and the schedule crowds.The spark fades.\n\nIn The Commitment Compass: Navigate Beyond the Conference\, healthcare leader and keynote speaker Veronica Sterling helps audiences turn that spark into sustained direction. Drawing from her own story of renovation\, adventure\, and loss\, Veronica takes attendees on a journey of transformation to inspire their own action towards growth.Through storytelling\, humor\, and reflection\, she shares how the DIY renovation project of a 1984 Airstream motorhome became a real-world map for navigating change and commitment for leadership and life. Participants will follow along with a guided worksheet\, building their own "Compass" in real time to identify their True North\, strengthen their capacity\, and commit to purposeful next steps.This closing keynote leaves attendees inspired and equipped with a tangible framework and a renewed sense of clarity and courage to continue the momentum long after the conference ends.
CATEGORIES:GENERAL SESSION
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:2710a6194b20578abd97dd54043e1f20
URL:http://chprms53rdannualconference2.sched.com/event/2710a6194b20578abd97dd54043e1f20
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T193500Z
DTEND:20261113T195000Z
SUMMARY:Passport/Door Prize Winners
DESCRIPTION:
CATEGORIES:DOOR PRIZES
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:1887d4e2cb9981db71506eed4eb21f8d
URL:http://chprms53rdannualconference2.sched.com/event/1887d4e2cb9981db71506eed4eb21f8d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031833Z
DTSTART:20261113T195000Z
DTEND:20261113T200000Z
SUMMARY:Closing Remarks
DESCRIPTION:
CATEGORIES:CLOSING REMARKS
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:5524ea56f548df76505d50ffe0b5d80f
URL:http://chprms53rdannualconference2.sched.com/event/5524ea56f548df76505d50ffe0b5d80f
END:VEVENT
END:VCALENDAR