CHPRMS 53rd Annual Conference - DO NOT USE

Redesigning a hospital website is a serious undertaking. Rethinking a hospital system's online strategy from the ground up is something different entirely.That's exactly what Lexington Health did, simultaneously evolving its brand while creating a wholly new suite of people-centered, results-oriented, next generation sites. What changed? Everything. Join us on a whirlwind tour, from initial idea and research through launch. We'll show you how we did it, what we learned, how we overcame obstacles, and most important, how we've prepared for the future.Whether you're planning change or in the
middle of it, you'll come away with practical insights and a dash of inspiration.