CHPRMS 53rd Annual Conference - DO NOT USE

CHPRMS 53rd Annual Conference - DO NOT USE

5:30pm PST

Kick-Off Happy Hour Swamp Fox Bar

8:30am PST

Registration & Breakfast Carolina Ballroom

9:15am PST

Building Trust in a Fragmented Healthcare Experience: What Healthcare Can Learn from NASCAR-and Where the Comparison Breaks Carolina Ballroom

10:15am PST

Break with Sponsors Carolina Ballroom

10:45am PST

Beyond Translation: Building Trust, Access and Multicultural Patient Engagement Through Bilingual Communication Gold Ballroom Marketing, Cultural Insight, and Your Brand Colonial Ballroom

11:55am PST

Culture is the Brand Carolina Ballroom

1:20pm PST

The Seven Deadly Sins of Healthcare Marketing (and how to repent before your audience leaves you behind Carolina Ballroom

2:30pm PST

Break with Sponsors Carolina Ballroom

2:50pm PST

Lexington Health: Creating a Next Generation User Experience. Gold Ballroom Question & Answer Engine Optimization: Giving Patients (and AI) Exactly What They are Looking For Carolina Ballroom

3:50pm PST

SEO, GEO and AEO: What You Need to Know Gold Ballroom The Art of Storytelling in Healthcare Marketing Carolina Ballroom

5:15pm PST

Happy Hour Hotel Lobby Bar

6:30pm PST

Dinner on Your Own At local restaurants on your own

9:00pm PST

Hospitality Suite Sponsored by Definitive Healthcare & Reason One TBA

8:30am PST

Breakfast Carolina Ballroom

9:30am PST

Designed for Dignity Carolina Ballroom

10:30am PST

Break with Sponsors Carolina Ballroom

10:45am PST

From Mission to Momentum: How Community Engagement Gold Ballroom Stop Piloting. Start Scaling: How AI Is Delivering Real Results in Patient Access Carolina Ballroom

11:50am PST

Networking Lunch Carolina Ballroom

1:15pm PST

Should You Market to Physicians? Gold Ballroom Stop Making Promises You Can't Keep: Brand Activation That Actually Works Carolina Ballroom

2:15pm PST

Break with Sponsors Carolina Ballroom

2:45pm PST

Coffee, Cookies & Content Carolina Ballroom

3:45pm PST

6:00pm PST

Wallie Awards Cocktail Party Hotel Lobby Bar

7:00pm PST

Wallie Awards Dinner sponsored by Roper St. Francis Healthcare Colonial Ballroom

9:30pm PST

Wallie After Party Gold Ballroom

11:00pm PST

Hospitality Suite Bridgeview (on 12th floor)

8:00am PST

Breakfast Carolina Ballroom

9:00am PST

Why Humanity Means Even More in the Age of AI Carolina Ballroom

10:00am PST

Break with Sponsors Carolina Ballroom

10:15am PST

Cookie Takeaways - 10 Minute Recaps Carolina Ballroom

10:30am PST

The Commitment Compass: Navigating Beyond the Conference Carolina Ballroom

11:35am PST

Passport/Door Prize Winners Carolina Ballroom

11:50am PST

Closing Remarks Carolina Ballroom