CHPRMS 53rd Annual Conference - DO NOT USE

This session is designed to cover the many ways that AEO provides a strategic opportunity across PR, SEO, web, paid media
and social by shifting your goal from channel-specific performance to building overall brand authority, visibility and trust in
the places AI and audiences currently discover answers.Connected by Purpose is a wonderful theme for this work to fall
within because AEO is the search tool that ties together all forms of communications - strengthening authority signals,
refreshing key pages, aligning your PR themes and owned content, tightening technical SEO and making content easier for
AI systems to understand and cite.