CHPRMS 53rd Annual Conference - DO NOT USE

Healthcare is full of AI pilots-but few ever scale to deliver real, sustained impact. This session challenges the cycle of
endless experimentation and explores what it actually takes to move from pilot to enterprise value.

Through real-world examples-including AI-driven voice, automation, and digital access strategies-this session will show how one health system moved beyond isolated pilots to achieve measurable improvements in patient access, operational efficiency, and experience. Attendees will gain practical insights into aligning stakeholders, building the right operational foundation, and creating the governance needed to scale what works.Designed for healthcare marketing and communications leaders, this session highlights how to shift from supporting pilots to driving strategies that deliver meaningful, system-wide results.