About me
Crystal Broj is the Enterprise Chief Digital Transformation Officer at the Medical University of South Carolina (MUSC), where she leads the organization’s Digital Transformation Strategy across healthcare, research, and university operations. Since 2022, she has driven the adoption of innovative solutions that enhance access, efficiency, and patient experience. A recognized leader in healthcare innovation, Crystal was named to the Global Chief Digital Officer 100 in both 2024 and 2025. She is a frequent speaker at national leadership events, sharing insights on AI, digital transformation, and patient-centered care. Her previous roles include AVP of Digital Strategy & Transformation at NorthShore University Health System and Chief Technology & Innovation Officer at the American Association of Diabetes Educators, where she advanced digital front-door strategies and health education tools.Originally from Chicago, Crystal now calls Charleston home—bringing her Midwest work ethic to the Lowcountry’s vibrant healthcare community..
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