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CHPRMS 53rd Annual Conference - DO NOT USE
CHPRMS 53rd Annual Conference - DO NOT USE
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Tuesday
, November 10
Swamp Fox Bar
5:30pm •
Kick-Off Happy Hour
Wednesday
, November 11
At local restaurants on your own
6:30pm •
Dinner on Your Own
Carolina Ballroom
8:30am •
Registration & Breakfast
9:15am •
Building Trust in a Fragmented Healthcare Experience: What Healthcare Can Learn from NASCAR-and Where the Comparison Breaks
10:15am •
Break with Sponsors
11:55am •
Culture is the Brand
1:20pm •
The Seven Deadly Sins of Healthcare Marketing (and how to repent before your audience leaves you behind
2:30pm •
Break with Sponsors
Carolina Ballroom
2:50pm •
Question & Answer Engine Optimization: Giving Patients (and AI) Exactly What They are Looking For
3:50pm •
The Art of Storytelling in Healthcare Marketing
Colonial Ballroom
10:45am •
Marketing, Cultural Insight, and Your Brand
Gold Ballroom
10:45am •
Beyond Translation: Building Trust, Access and Multicultural Patient Engagement Through Bilingual Communication
2:50pm •
Lexington Health: Creating a Next Generation User Experience.
3:50pm •
SEO, GEO and AEO: What You Need to Know
Hotel Lobby Bar
5:15pm •
Happy Hour
TBA
9:00pm •
Hospitality Suite Sponsored by Definitive Healthcare & Reason One
Thursday
, November 12
Bridgeview (on 12th floor)
11:00pm •
Hospitality Suite
Carolina Ballroom
8:30am •
Breakfast
9:30am •
Designed for Dignity
10:30am •
Break with Sponsors
11:50am •
Networking Lunch
2:15pm •
Break with Sponsors
2:45pm •
Coffee, Cookies & Content
Carolina Ballroom
10:45am •
Stop Piloting. Start Scaling: How AI Is Delivering Real Results in Patient Access
1:15pm •
Stop Making Promises You Can't Keep: Brand Activation That Actually Works
Colonial Ballroom
7:00pm •
Wallie Awards Dinner sponsored by Roper St. Francis Healthcare
Gold Ballroom
10:45am •
From Mission to Momentum: How Community Engagement
1:15pm •
Should You Market to Physicians?
9:30pm •
Wallie After Party
Hotel Lobby Bar
6:00pm •
Wallie Awards Cocktail Party
TBA
3:45pm •
Free Time
Friday
, November 13
Carolina Ballroom
8:00am •
Breakfast
9:00am •
Why Humanity Means Even More in the Age of AI
10:00am •
Break with Sponsors
10:15am •
Cookie Takeaways - 10 Minute Recaps
10:30am •
The Commitment Compass: Navigating Beyond the Conference
11:35am •
Passport/Door Prize Winners
11:50am •
Closing Remarks
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Nov 10
-
13, 2026
Tuesday
, November 10
Wednesday
, November 11
Thursday
, November 12
Friday
, November 13
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At local restaurants on your own
Bridgeview (on 12th floor)
Carolina Ballroom
Colonial Ballroom
Gold Ballroom
Hotel Lobby Bar
Swamp Fox Bar
TBA
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Dates
Tuesday
, November 10
Wednesday
, November 11
Thursday
, November 12
Friday
, November 13
Session Type
Awards Dinner
Awards Party
Breakfast
Closing Remarks
Concurrent Session
Dinner
Door Prizes
Free Time
General Session
Happy Hour
Hospitality Suite
Keynote
Lunch
All
General Session
Opening Keynote
Round Table Discussions
Sponsor Break
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