CHPRMS 53rd Annual Conference - DO NOT USE: Full Schedule

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1:20pm PST

The Seven Deadly Sins of Healthcare Marketing (and how to repent before your audience leaves you behind

Wednesday November 11, 2026 1:20pm - 2:30pm PST

Even the best-intentioned healthcare marketers fall into traps that undermine trust, confuse audiences, and stall results.
Blending agency perspective and client-side truth, Christian Barnett unpacks the "seven deadly sins" of healthcare
marketing and challenges attendees to reimagine what effective, human-centered marketing looks like in a post-truth,
high-pressure landscape. Expect uncomfortable truths, actionable strategies, and a call to move from performance to
purpose.

Speakers

Shannon Curran

Chief Marketing Officer, Unlock Health

Christian Barnett

Group Lead, Strategy and Creative, Unlock Health

Christian has decades of experience leading creative and strategy for top health systems and some of the biggest consumer brands out there. He is known for his mantra of “ideas before advertising, ideas after advertising” and pushing clients to strive for big impact, delivering... Read More →

Wednesday November 11, 2026 1:20pm - 2:30pm PST
Carolina Ballroom 387 King St, Charleston, SC 29403

General Session

CHPRMS 53rd Annual Conference - DO NOT USE

1:20pm PST

Shannon Curran

Christian Barnett

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