CHPRMS 53rd Annual Conference - DO NOT USE

Join us for breakfast and a brief update on CHPRMS, our incoming board, and what's next for the organization

What happens when community engagement is treated not as outreach, but as infrastructure?In this keynote, Austen
Williams, MPA, shares a multi-state case study on transforming health and social care technology from a passive directory
into an active care ecosystem. Drawing on more than a decade of cross-sector leadership and community-based
implementation, she explores how values shape systems, how trust shapes adaptation, and how intentional alignment
reduces friction across fragmented landscapes.Through the story of activating The Medi Community Resource Center
across states and sectors, this session examines "the thing behind the thing": the relational and structural conditions that
determine whether tools are merely accessed or fully integrated into community life.Designed for leaders committed to
impact, this keynote reframes community engagement as coordinated design. When dignity is centered, relational capital
is leveraged, and partners align around shared ownership, ecosystems strengthen, and sustainable outcomes
follow.Attendees will leave with a practical framework for determining whether community engagement in their
organizations is assumed or intentionally designed, and how to embed alignment into everyday operations.

Enjoy water, coffee and a snack with sponsors

Healthcare is full of AI pilots-but few ever scale to deliver real, sustained impact. This session challenges the cycle of
endless experimentation and explores what it actually takes to move from pilot to enterprise value.

Through real-world examples-including AI-driven voice, automation, and digital access strategies-this session will show how one health system moved beyond isolated pilots to achieve measurable improvements in patient access, operational efficiency, and experience. Attendees will gain practical insights into aligning stakeholders, building the right operational foundation, and creating the governance needed to scale what works.Designed for healthcare marketing and communications leaders, this session highlights how to shift from supporting pilots to driving strategies that deliver meaningful, system-wide results.

You've invested in research. Crafted compelling messaging. Launched beautiful campaigns. And then... patients arrive and experience something entirely different from what you promised.This is the brand activation gap-and it's costing you
credibility, loyalty, and market share.Brand activation isn't just about getting your message out there. It's about ensuring
every patient touchpoint delivers on that message and builds trust. It's about aligning your operations, your people, and
your culture with the promises your marketing makes.

In this thought-provoking session, you'll learn how to bridge the gap between what you advertise and what your patients actually experience. You'll gain a practical framework for activating your brand internally before going external, monitoring delivery in real-time, and measuring whether your experience matches your promises.This session is for marketers and demonstrates how to integrate in cross-functional teams because brand activation fails when it lives in a silo.

Enjoy water, coffee and a snack with sponsors

Spend your first 30-minutes in one of three round table discussions regarding Content and Social Media, then spend your next 30 minutes in another. This is a great way to network and share experiences with your peers. Round table topics include: 1. Creating Kicka$$ Content with Andy Lyons (Roper St. Francis Healthcare), 2. Overcoming the SME Challenge with Kirsten Lecky (WG Content), and 3. Clarity is King with Shelley Heinrichs (Aha Media Group).