CHPRMS 53rd Annual Conference - DO NOT USE

Even the best-intentioned healthcare marketers fall into traps that undermine trust, confuse audiences, and stall results.
Blending agency perspective and client-side truth, Christian Barnett unpacks the "seven deadly sins" of healthcare
marketing and challenges attendees to reimagine what effective, human-centered marketing looks like in a post-truth,
high-pressure landscape. Expect uncomfortable truths, actionable strategies, and a call to move from performance to
purpose.

The Commitment Compass: Navigate Beyond the ConferenceEvery conference ends the same way, notebooks full, hearts full, and minds racing with possibility. But then comes the return to "normal life." The inbox fills and the schedule crowds.The spark fades.

In The Commitment Compass: Navigate Beyond the Conference, healthcare leader and keynote speaker Veronica Sterling helps audiences turn that spark into sustained direction. Drawing from her own story of renovation, adventure, and loss, Veronica takes attendees on a journey of transformation to inspire their own action towards growth.Through storytelling, humor, and reflection, she shares how the DIY renovation project of a 1984 Airstream motorhome became a real-world map for navigating change and commitment for leadership and life. Participants will follow along with a guided worksheet, building their own "Compass" in real time to identify their True North, strengthen their capacity, and commit to purposeful next steps.This closing keynote leaves attendees inspired and equipped with a tangible framework and a renewed sense of clarity and courage to continue the momentum long after the conference ends.