CHPRMS 53rd Annual Conference - DO NOT USE: Full Schedule

10:45am PST

Marketing, Cultural Insight, and Your Brand

Wednesday November 11, 2026 10:45am - 11:45am PST

Patients and families in diverse communities are posting about their care in real time, often revealing expectations and
concerns not captured in surveys or scores. Learn how digital ethnography helps Roper St. Francis use cultural insight and
community listening to build trust, understand emerging themes, and apply insights to brand strategy, service planning,
and experience improvement.
LEARNING OBJECTIVES
- Learn how listening to the lived experiences of your community can help hone strategy2)
- Understand how digital ethnography can be applied to uncover gaps, inform decision-making3) Find out how digital
ethnography strengthens patient acquisition and retention

Speakers

Dean Browell

Chief Behavioral Officer, Feedback

Dean Browell, PhD leads Feedback’s research with a passion for understanding human behavior, generational differences, and helping organizations turn insights into action. A frequent speaker across many industries, he has also briefed data on military family quality of life to The... Read More →

Krista Robertson

Executive Director of Marketing & Digital Strategy, Roper St Francis Health

Krista Robertson is a dynamic marketing executive with more than two decades of experience leading digital strategy, brand growth, and integrated marketing communications across healthcare, agency, nonprofit, and hospitality sectors. She currently serves as Executive Director of Digital... Read More →

Wednesday November 11, 2026 10:45am - 11:45am PST
Colonial Ballroom

Concurrent Session

7:00pm PST

Wallie Awards Dinner sponsored by Roper St. Francis Healthcare

Thursday November 12, 2026 7:00pm - 9:30pm PST

Colonial Ballroom

Don your cocktail attire and join us in celebrating the best healthcare marketing and communications campaigns in the Carolinas.

Thursday November 12, 2026 7:00pm - 9:30pm PST
Colonial Ballroom

Awards Dinner

CHPRMS 53rd Annual Conference - DO NOT USE

10:45am PST

Dean Browell

Krista Robertson

7:00pm PST

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